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The Books

"Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results."
"Hug Your People: The Proven Way to Hire, Inspire and Recognize Your Employees, Personalize Sales and Achieve Astounding Results."

In these two great business books, Jack Mitchell shares the secrets of developing and maintaining loyalty from both your customers and employees. Jack reveals the “personalization with people” philosophy behind the culture that has won The Mitchell Family of Stores a reputation for nurturing the employee/customer relationship and creating loyalty that is the envy of the retail world. Focusing on simple ideas such as the “customer-centric” organization and “nice” and “trust” Jack sets forth, the principles in these two books are ones that can be applied to any business!

At a time when many companies are straying from their core mission of serving customers, Jack shares the secrets of developing and maintaining customer loyalty in his classic Hug Your Customers. Creating happy employees is as easy as it is revolutionary and is what Jack calls the “Big Secret”. In Hug Your People, Jack shows you how!

Jack is Chairman of  five highly successful, family-owned clothing stores in Connecticut, New York and California, and author of the 2003 Wall Street Journal bestseller Hug Your Customers that introduces his philosophy of personal service and attention. His popular second book Hug Your People offers another dimension to Jack’s “personalization with people” philosophy that has won his stores a world-wide reputation for having a thriving “hugging culture” of fully engaged employees.