Selling the Hug Your Customers Way Testimonials

"This is a must for everyone who is interested in sales—not just in selling things but in selling yourself to people in a way that they will support you and never forget you. Read it!"

Leonard A. Lauder - Chairman Emeritus of The Estée Lauder Companies Inc.


“I don’t know a lot about selling but I do know a few things about delivering legendary service—and so does Jack Mitchell. The heart of Jack’s approach is the same as my own: the key is to CARE. Read this book and start selling with positive passion!”
-- Ken Blanchard, coauthor of The New One Minute Manager® and coeditor of Servant Leadership in Action


"The Mitchell family selling culture is one of the finest in the world of luxury I have seen close up from one generation to the next as they continue to grow the Zegna business across the country.

This selling book is a must read for anyone who has customers and wants to keep them emotionally connected!"
-- Gildo Zegna, CEO Ermenegildo Zegna


"Jack Mitchell’s book documents what we all know to be true, but rarely practice.  The winning formula is knowing your customers and helping them make a purchase - vs being sold.  Customer centricity is at the heart of the Mitchell’s success and translates beautifully into the selling process."
-- Anne Mulcahy, Former Chairman and CEO, Xerox


"Everyone thinks they know the secret to selling. Jack Mitchell actually does. No one is better at selling with passion and warmth, and anyone who’s bought something at one of his family’s remarkable stores learns that first-hand. His new book is packed with eternal wisdom and an easy-to-follow process for how to sell and develop customer relations.. Anyone who is involved in a consumer facing business  will find themselves transformed into a better seller and a better person."
--Michael Roth, CEO, Interpublic


"This is, hands down, the clearest and most inspiring explanation of the selling process I have ever read. Everyone can use this book."
-- John Davis, Former Harvard Business School Professor


“Jack Mitchell has done it again.  This clothing store legend both humanizes and systematizes ‘selling’ in this interesting and readable book.  And best of all, he links sales to genuinely caring about the customer’s goals, an important link for those who sell – really all of us!”
-- Glenn Hubbarb, Dean, Columbia Business School


“Jack absolutely nails it... again.  “Selling the Hug Your Customer Way” not only provides a pragmatic guide to the mechanics of selling, it also highlights the fundamental dignity of selling.  Selling is an honored profession and the fundamental building block of any business.  As a “life long salesman”, I think this book should be required reading for every salesman and executive."
-- Marc Lautenbach, CEO, Pitney Bowes


"Both salesmen and customers will benefit from reading Jack Mitchell’s book on how to benefit from buyer and seller relationships."
-- Arthur Levitt, Former Chairman SEC, Present Friend and Customer at Mitchells


"Jack's books always deliver messages to its readers that are never a surprise but always wise.  His books tell you what you already know but  in a way you will never forget. The Hug Your Customers Way  is quintessential Jack.  Net, it is all about enabling your customers and clients to be successful buyers.  In the eyes of the customers and clients, the best sellers are the most positive, the most passionate, the most personable, the most enabling and as a result, the most successful."
-- Nick Donofrio, IBM Fellow Emeritus; IBM Executive Vice President Innovation and Technology